When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about

Businesses are constantly evolving. You develop new products. You launch new services. You begin focusing on a specific niche or

Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This

When you think about your most influential marketing channels, does packaging come to mind? If not, it should. If retailers

Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this

It’s essential to pay attention to the marketing trends around you. Whether it’s a hot new color palette, a unique

If you think that using data — by itself — makes a mailing feel personal, think again. How many times

Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging

It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they

What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece